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Paula Ucros

Country Co-Founder: Colombia


Industrial engineer, entrepreneur and more recently psychotherapist. Paula has almost 30 years’ experience within branding and marketing across Latin America with companies including L'Oréal and Coca-Cola.

Why are we partnering with Paula?


With Paula’s extensive experience, expertise and passion there’s no-one better to bring RockCorps into Colombia than Paula! Not only that, but her partner, Alejandro Villalobos, is radio host at LA FM 94.9 and MINITK FM and creator of two major festivals in Colombia – Premios Nuestra Tierra and Megaland. This power couple are hyper-connected and between them have access not only to biggest brands but also the artists.



Paula, why did you choose to become a Country Co-Founder?


Because for me this project is the perfect mix of my two professions. I am passionate about marketing with a purpose to change lives.


What excites you about taking RockCorps to Colombia?


Undoubtedly, Colombia is one of the countries where volunteer projects can and should be carried out the most. We need a country with young people more committed to changing it.


What music were you listening to at 16?

Those were times of rock in Spanish, Argentine rock. Charly Garcia, stereo soda.

What was the first concert you ever attended?


The Concert of Concerts was a rock musical event in Spanish, in Bogotá, Colombia; during September 17 and 18, 1988. Colombian bands such as Compañía Unlimitada and Pasaporte, and foreign bands such as Los Prisioneros, Los Toreros Muertos (from Chile and Spain, respectively) participated in it. The soloists Yordano and Franco de Vita (for Venezuela), and Miguel Mateos (for Argentina) also performed.



Paula Ucros
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